It's Easier to Target Men and Millennials
Than You Might Think
Bars and nightclubs are the original social media. At a time when friends are made
on social media, bars remain the gathering places to reconnect and have fun.
The vibrant atmosphere, trendy drinks and in-venue entertainment of today’s bars attracts millennials and men – those who put a premium on social and interactive activities.
It’s also where advertisers connect with a captive audience using digital entertainment platforms that play music and gaming content. According to an Ad Age Study, such engagement is why ads in bars and nightclubs were ranked at the top among those
most likely to be considered interesting by millennial men.*
*Adveritisng Age, Dudes to Dads: U.S. Men's Attitudes Toward Life, Family, Work, 2012
Engage Consumers with Your Brand
Looking for innovative ways to immerse consumers with your brand, direct them to your location, promote special offers and more? Catch their attention with EYE Play, one of the largest digital place-based networks in bars and clubs nationwide:
Access to 23,000 digital ad faces with powerful interactive and mobile capabilities
Branded entertainment platforms with games and quizzes
Advanced ad reporting and performance metrics
How EYE Play
Covers Top DMAs
With access to more than 23,000 ad faces in bars and nightclubs nationwide,
EYE Play can target your message hyper-locally or saturate key DMAs.