EYE Mall Media, landed in the United States as the
multi-format, Out-of-Home media provider whose launch
in North American in September 2006.
EYE Corp began it's life in Australia in 2000 and was one of the world's fastest growing Out-of-Home media solutions companies 18 months later EYE expanded into South-East Asia and Europe.
The move into North America has been party of EYE's ongoing commitment to seek new regions where the EYE expertise, product quality and innovation are of value. Through the acquisition of Media Choice LLC in June,
EYE commenced operations as an Out-of-Home mall media operator with established offices in New York and Austin office through a call center resource and a dedicated sales operations in New York and Los Angeles focus on the national and regional revenue streams.
In an extremely competitive media environment, EYE
has developed highly capable, specialized sales teams
to ensure that client campaigns and opportunities
EYE has truly outstanding client relationships founded on product knowledge, client understanding and a solutions-based approach. These relationships span local, regional and global territories, and a vast array of advertiser categories.
In October 2006, EYE was appointed as the preferred media supplier for the Macerich Company for static and digital mall media offerings across 57 malls within their portfolio. With the recent announcement of EYE's 100% acquisition of Foxmark Media LLC, EYE now holds the rights to static advertising within 49 Westfield U.S.
centers and a further 21 independent U.S. malls.
EYE is focused solely on mall advertising in the United States and currently has a portfolio in excess of 300 malls with 4500 static and digital panels, making it one of North America's few well-resourced and focused mall media buisiness.
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