Partnership Builds a Powerful Contemporary Digital Experience At Scale
EYE Corp Media, the out-of-home media company that reaches consumers where they shop, dine, commute and play, has expanded its media portfolio with the introduction of EYE Play, one of the nation’s largest digital place-based networks. Powered by AMI Entertainment Network, a leading entertainment solutions provider for bars and restaurants, EYE Play leverages digital jukeboxes in over 23,000 bars nationwide.
The EYE Play digital platform engages bar patrons at a mass scale with music and video content, using static ads, full motion video, interactive entertainment, micro-sites and a proprietary mobile app called AMI BarLink. Every month, the network generates more than 27 million paid transactions from users with 2 million coming from the mobile app alone. The ability to track every transaction, capture every touch and monitor mobile activity enables EYE to deliver a rich set of metrics to advertisers and agencies showing user engagement and proof of performance.