Brian Rappaport is one of the two Group Directors in the NYC office for RapportWW - a global Out-of-Home media planning & buying agency that’s part of the IPG Mediabrands Family, with a mission to build connections between brands and their consumers.
Brian is responsible for leading the OOH Strategy, Planning & Buying for a handful of sister agencies within the IPG Family – Mediahub Mullenlowe, Trilia, Initiative & Huge. Clients include MTV, JetBlue, Royal Caribbean, VH1, Remy Cointreau, Chipotle, New Balance & Zelle amongst others. He also continues to oversee Rapport’s Boston office which opened in 2016, and continues to grow.
In Brian’s 4 years at Rapport he’s become extremely passionate about testing, launching & strategic approach within OOH for clients in the e-com, tech and start-up space. Since coming aboard in 2015 he’s developed a strong client roster on the direct business side that includes Casper, Sweetgreen, Roman, Outdoor Voices, Thirdlove, Thinx & others.
Prior to coming to Rapport, Brian was at Zenith Media for over 7 years working across a handful of media channels including local print, sponsorships, and OOH.