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EYE Reporter

THE AUTOMATION OF OOH TECHNOLOGY SIMPLIFIES THE MEDIA BUY...

Jessica Applewhite

 

MICHAEL COOPER
Rapport Global President/CEO

 
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Technology disruption in the out of home media world is offering great opportunity for our industry.  From digital screens with full motion video, sound, touch screen capability, and web connectivity, to automated buying to rich audience metrics, segmentation and even ad customization to mobile integration and retargeting, out of home media is a strong option in the media mix...

 

The Macerich Mall Experience Will Shine Bright With Consumers This Holiday Season

Jessica Applewhite

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To kick off the holiday season, EYE is happy to bring back the popular EYE Reporter column where noteworthy CEO’s, CMO’s and industry thought leaders share insight and news on everything from mall health to marketing trends and more.

Holiday mall shopping is on every millennial wish list this season, with abundant tech-forward retail opportunities, premium e-tailer pop ups and interactive promotion initiatives.

Macerich Senior Vice President and Chief Marketing Officer Ken Volk says the company’s top malls are poised for an optimistic holiday season. High end retailers have already been preparing for a successful season by building distinctive digital marketing campaigns into media buys to grab the attention of motivated shoppers on the path to purchase.

"THERE IS SOMETHING TREMENDOUSLY APPEALING ABOUT THE SURPRISE FACTOR AT A GREAT MALL"

EYE Reporter invited Volk to provide an inside look at what Macerich malls have in store for consumers this holiday season, and how mall offerings are constantly evolving to create a relevant and unique shopping experience.

Volk overseas all facets of Macerich marketing and business development initiatives including oversight of corporate communications, digital marketing and advertising, property-level marketing, business development and the alternative revenue strategy to foster new partnerships in marketing, media, technology, telecommunications, procurement and specialty leasing....

KEN VOLK
Macerich Senior Vice President
and Chief Marketing Officer

 
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