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EYE Reporter

Brian Rappaport

EYE Corp Media

Brian Rappaport is one of the two Group Directors in the NYC office for RapportWW - a global Out-of-Home media planning & buying agency that’s part of the IPG Mediabrands Family, with a mission to build connections between brands and their consumers.

Brian is responsible for leading the OOH Strategy, Planning & Buying for a handful of sister agencies within the IPG Family – Mediahub Mullenlowe, Trilia, Initiative & Huge. Clients include MTV, JetBlue, Royal Caribbean, VH1, Remy Cointreau, Chipotle, New Balance & Zelle amongst others. He also continues to oversee Rapport’s Boston office which opened in 2016, and continues to grow.

In Brian’s 4 years at Rapport he’s become extremely passionate about testing, launching & strategic approach within OOH for clients in the e-com, tech and start-up space.  Since coming aboard in 2015 he’s developed a strong client roster on the direct business side that includes Casper, Sweetgreen, Roman, Outdoor Voices, Thirdlove, Thinx & others.

Prior to coming to Rapport, Brian was at Zenith Media for over 7 years working across a handful of media channels including local print, sponsorships, and OOH. 

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Rick Robinson

EYE Corp Media

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A Member of the Outdoor Advertising Association of America (OAAA) Hall of Fame, Rick Robinson is a life-long Out-of-Home (OOH) Media advocate.  He’s also recognized as a public speaker, author and sculptor.  

Rick thinks it’s a wonderful thing to wake up at the crack of dawn to watch a new client’s copy get installed in a dynamite location.  His 30 years in the business have been driven by passion across multiple disciplines.

He got his start in 1987 as a local salesperson for Ackerley Airport Advertising in Central California, moving on to Business Development Manager at Gannett Outdoor SF & LA, and gaining industry notoriety as National Creative Director for Outdoor Systems in the late ‘90’s.  Rick jumped to the agency side in the new millennium opening up MacDonald Media’s LA office in 2001 and building its West Coast roster to $30MM in annual billing over the next 13 years.  Seeking new challenges Rick took on a partnership with Billups in March of 2014, now the largest independent OOH Media agency in the country. Portland-based Billups plans and buys OOH Media for ABC, Lyft, Brand Jordan and over 250 other agencies and brands.  Rick’s current role is that of Partner/Chief Strategy Officer.

Rick Robinson
Managing Partner - Billups

 

INDUSTRY ALIGNMENT STRATEGY PROVIDES MOMENTUM TO PROPEL OOH TO MARKETPLACE FOREFRONT

EYE Corp Media

 
 
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NANCY FLETCHER
President/CEO - OAAA

 
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Out of home has posted 26 consecutive quarters of growth since the recession with no other form of traditional media matching that record. Still, in an increasingly competitive, fragmented and mobile driven media landscape the OOH industry garners a slimmer portion of ad spend compared to the amount of time consumers spend with it than alternative mediums...

 

THE AUTOMATION OF OOH TECHNOLOGY SIMPLIFIES THE MEDIA BUY...

EYE Corp Media

 
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MICHAEL COOPER
President/CEO -
Rapport Global

 
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Technology disruption in the out of home media world is offering great opportunity for our industry.  From digital screens with full motion video, sound, touch screen capability, and web connectivity, to automated buying to rich audience metrics, segmentation and even ad customization to mobile integration and retargeting, out of home media is a strong option in the media mix...

The Macerich Mall Experience Will Shine Bright With Consumers This Holiday Season

EYE Corp Media

 
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To kick off the holiday season, EYE is happy to bring back the popular EYE Reporter column where noteworthy CEO’s, CMO’s and industry thought leaders share insight and news on everything from mall health to marketing trends and more.

Holiday mall shopping is on every millennial wish list this season, with abundant tech-forward retail opportunities, premium e-tailer pop ups and interactive promotion initiatives.

Macerich Senior Vice President and Chief Marketing Officer Ken Volk says the company’s top malls are poised for an optimistic holiday season. High end retailers have already been preparing for a successful season by building distinctive digital marketing campaigns into media buys to grab the attention of motivated shoppers on the path to purchase.

"THERE IS SOMETHING TREMENDOUSLY APPEALING ABOUT THE SURPRISE FACTOR AT A GREAT MALL"

EYE Reporter invited Volk to provide an inside look at what Macerich malls have in store for consumers this holiday season, and how mall offerings are constantly evolving to create a relevant and unique shopping experience.

Volk overseas all facets of Macerich marketing and business development initiatives including oversight of corporate communications, digital marketing and advertising, property-level marketing, business development and the alternative revenue strategy to foster new partnerships in marketing, media, technology, telecommunications, procurement and specialty leasing....

KEN VOLK
Macerich Senior Vice President
and Chief Marketing Officer

 
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