To kick off the holiday season, EYE is happy to bring back the popular EYE Reporter column where noteworthy CEO’s, CMO’s and industry thought leaders share insight and news on everything from mall health to marketing trends and more.
Holiday mall shopping is on every millennial wish list this season, with abundant tech-forward retail opportunities, premium e-tailer pop ups and interactive promotion initiatives.
Macerich Senior Vice President and Chief Marketing Officer Ken Volk says the company’s top malls are poised for an optimistic holiday season. High end retailers have already been preparing for a successful season by building distinctive digital marketing campaigns into media buys to grab the attention of motivated shoppers on the path to purchase.
"THERE IS SOMETHING TREMENDOUSLY APPEALING ABOUT THE SURPRISE FACTOR AT A GREAT MALL"
EYE Reporter invited Volk to provide an inside look at what Macerich malls have in store for consumers this holiday season, and how mall offerings are constantly evolving to create a relevant and unique shopping experience.
Volk overseas all facets of Macerich marketing and business development initiatives including oversight of corporate communications, digital marketing and advertising, property-level marketing, business development and the alternative revenue strategy to foster new partnerships in marketing, media, technology, telecommunications, procurement and specialty leasing....
Macerich Senior Vice President
and Chief Marketing Officer