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EYE Reporter

INDUSTRY ALIGNMENT STRATEGY PROVIDES MOMENTUM TO PROPEL OOH TO MARKETPLACE FOREFRONT

Jessica Applewhite

 
 
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NANCY FLETCHER
President/CEO OAAA

 
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Out of home has posted 26 consecutive quarters of growth since the recession with no other form of traditional media matching that record. Still, in an increasingly competitive, fragmented and mobile driven media landscape the OOH industry garners a slimmer portion of ad spend compared to the amount of time consumers spend with it than alternative mediums...