THE AUTOMATION OF OOH TECHNOLOGY SIMPLIFIES THE MEDIA BUY ALLOWING BRANDS TO FOCUS ON CREATIVITY AND CONSUMER INTERACTION
RAPPORT GLOBAL PRESIDENT/CEO
Technology disruption in the out of home media world is offering great opportunity for our industry. From digital screens with full motion video, sound, touch screen capability, and web connectivity, to automated buying to rich audience metrics, segmentation and even ad customization to mobile integration and retargeting, out of home media is a strong option in the media mix...
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