Target Audience

EYE is focused on Audiences and helping brands and agencies better target their defined audience.  We are members of and participating in the GeoPath Digital Location Based Measurement Pilot which will bring industry standard measurement to location-based media. 

Additionally, we work with mobile companies to utilize location data to understand audiences who are near our media placements. This enables EYE to help brands and agencies plan the best locations for their out-of-home media campaign and then to retarget that customer when they are in the right place at the right time.