The shift, completed in June, enhances EYE’s digital network for the growing demand of day-parting and day-of-week scheduling, sponsorship opportunities for time and weather as well as mobile and social media connectivity. To support evolving industry standards, EYE's digital network ads are now 8-seconds in length, and accept full motion and flash animation as well as static ads. Additionally, as advertisers create more customized content for digital place-based screens, the platform will enable use of more dynamic video content.
“We made the decision to move to Ayuda’s Splash™ digital signage software both for the dynamic features as well as the integration to our inventory management system," said Jeff Gunderman, President of EYE Corp Media and chairman of the DPAA (Digital Place-Based Advertising Assocation) Technology Committee.
“We’re confident in Ayuda’s capabilities to further develop our digital network providing a more effective platform for our advertisers and enhanced experience for shoppers.”
EYE Corp Media reaches over 76 million unique consumers across the country with heavy presence in the top DMAs through both digital and backlit media in many of the country’s most iconic shopping malls. EYE reaches consumers where they shop, dine and play. With media just feet from point of sale, EYE Corp Media is an effective platform for influencing buying decisions on the path to purchase.
“Ayuda is excited to be expanding its partnership with EYE," commented Andreas Soupliotis, Ayuda’s CEO & Founder. EYE has been leveraging Ayuda’s Proof of Performance web app, which represents one component of the overall Ayuda Platform, for several years to provide interactive real-time accountability to their advertisers. Converting the network operations and scheduling of their digital campaigns to Ayuda’s Platform, is, I believe, a testament to Ayuda and EYE’s shared vision of providing EYE’s customers with a truly dynamic, reliable, and flexible media network. We look forward to helping Eye unlock even more creative offerings to their clients by leveraging the power of the Ayuda Platform."
About Ayuda Media Systems
Ayuda Media Systems (“Ayuda”) has been providing the D/OOH industry with the world’s most sophisticated media management platform for over 10 years. As the developers of the Ayuda Platform (which notably includes Juice™, Splash™, BMS™, Zest™, Rewind™, Cerebro™, and Alto™), Ayuda’s products have invoiced over two billion dollars in OOH billing and provided media management functions for more than 1.2 million advertising faces globally. The Ayuda Platform is cloud-based, and includes functionality for D/OOH networks such as avails and proposal generation, invoicing, lease payouts, financial reporting, inventory management, scheduling, content management, mapping, network monitoring, business intelligence, a free software player, real-time annotated proof of play, and the world’s only D/OOH vendor focused CRM. Ayuda was founded in 2003 by ex-Microsoft employees with the mission of empowering the D/OOH industry with state-of-the-art tools that make D/OOH easier to manage and buy. In November 2012, Microsoft presented Ayuda’s Splash™ product with the highly coveted Windows Azure Application - Partner of the Year Award for its use of the Microsoft Azure Cloud.