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News

Read the latest news about EYE Corp Media and outdoor advertising.

EYE Play Political Poll Conducted in Bars, Clubs and High-energy Venues Across the United States

Jessica Applewhite

More People Will Vote For An Independent In Trump vs. Clinton Race, According To A New Survey Being Conducted In America's Bars And Night Clubs

EYE Play Poll Shows Slightly More Americans Side With Pope Over Trump On Immigration

New York, New York (PRWEB) April 04, 2016 -- A new EYE Play political poll conducted in bars, clubs and high-energy venues across the United States shows that in a Donald Trump versus Hillary Clinton race, 40 percent of people would rather cast a ballot for an independent, unknown or other candidate. Clinton trailed Trump by approximately six percentage points.

Almost 7,000 respondents participated in the survey via touch screen digital jukeboxes by EYE Play, powered by AMI Entertainment Network, one of the country’s largest digital place-based networks. The results show voting trends based on location, age, education, political affiliation and ethnicity. Over 60 percent of respondents were male. Almost half of the respondents have a college degree or higher.

When asked about immigration, approximately 52 percent of voters feel that the Pope’s position on the subject is correct, while 48 percent agree with Donald Trump’s stance. More than half of white participants agreed with Trump on immigration, whereas 73 percent of Hispanics and 59 percent of African Americans polled sided with the Pope.

“People from across the country with differing educations, ages, political affiliations and ethnicities opted to answer questions while in an entertaining public setting. They may have been watching a debate with an opinionated crowd, relaxing with colleagues or listening to music with friends,” says Jeff Gunderman, CEO of EYE Corp Media, an out-of-home media solutions company.

Even with Trump and Clinton leading the primaries, two out of five people are still undecided on who they will vote for in November. Forty-one percent of white Republican males age 50 – 65 who live in the Northeast will support Trump, according to the poll. Twenty-two percent of respondents who live on the West Coast will vote for Trump. Clinton led Democratic votes by almost 38 percent.

The most important issues to voters at this time are the economy, followed by terrorism, gun control, healthcare, immigration and unemployment. Thirty-two percent of millennials agree the economy is a top political concern.

When asked what the primary resource is for getting political news updates, 35 percent said TV, 23 percent said Internet, 13 percent from social media and apps and 14 percent from an “other” category.

EYE Corp Media:

EYE Corp Media delivers flexible Out-Of-Home media solutions for advertisers by targeting audiences in local communities where they shop, dine, commute and play. Follow on Twitter @Eyecorpmedia or Eye Corp Media on Facebook.

Survey Methodology:

One of the country’s largest digital place-based networks, EYE Play, powered by AMI delivers strategic campaigns on digital jukeboxes using static, full motion and interactive touch screens in over 23,000 bars, clubs and high-energy venues. The EYE Play political poll officially launched network wide on March 11th. To date, almost 7,000 surveys have been taken with approximately 2,354 surveys having been fully completed. For additional survey results or questions, please email rchappa@chappacommunications.com.

 

Mall Shopper Visits and Spending on the rise

Jessica Applewhite

Study from EYE Corp Media Reveals America’s New Mall Shopper

New York, NY – April 27, 2015 - EYE Corp Media’s Mall Shopper Behavior Study 2015, based on a survey of nearly 900 mall shoppers, reveals that shoppers are visiting more often and planning to spend more money at the mall. As digital and mobile integration continues to change the way America shops, the mall remains a vital destination for consumers.

The survey was conducted online with teens (13+) and adults who had to have visited one of the 300+ malls in the EYE portfolio in the 60 days prior to the survey field dates, 2/6-2/16/15.  According to the survey, 28% of shoppers say they visit the mall more compared to two years ago.  While at the mall, shoppers visit 6.1 stores and their dwell time is now 2 hours and 42 minutes. Among the group most coveted by marketers, shoppers ages 18-44 go to 6.9 stores per mall visit with 40% saying they are frequenting the mall more often compared to two years ago.

 “We see the major mall developers all investing in the mall experience to draw more consumers and keep them there longer so this shows some of that effort is working,” said Jeff Gunderman, President of EYE Corp Media.

 With consumer confidence strengthening, the study shows that 82% of shoppers plan to spend more or the same amount at malls this year compared to last. “The number of EYE mall shoppers who say they spent $100+ each mall visit has grown +12% since 2011,” said Gunderman. “Mall shopper spending is the highest we’ve seen in 4 years.”

The study also provides learnings about consumer behavior in the mall—behavior that offers valuable opportunities for advertisers to engage with consumers as they shop:

 · Mobile is an integral part of the purchase process. Mall shoppers actively use their phones to multi-task. Top activities include contacting a friend for an opinion (59%), looking up product information (58%) and comparing prices (56%). Shoppers under age 45 use their phones to get more value from their purchases with mobile coupon usage (66%) ranking as their top activity, followed by price comparisons (64%).

 · Shopping starts with a purpose and leads to browsing. While 81% of shoppers visit the mall with a plan to make a purchase, 73% also browse. 

This combined behavior represents a prime opportunity for retailers and marketers to influence the shoppers’ purchase journey.

In the end, consumers are seeking experiences, beyond simple transactions. “We are seeing the creation of more and more kids’ play areas, gourmet and healthy food courts, restaurants, bars and nightlife, incorporation of grocery and big-box retailers on premise and more entertainment options like movies,” added Gunderman. “All of these activities help make the mall a destination and one stop shop for most consumers’ day-to-day needs. No wonder consumers are spending more time at the mall!”

 Source: EYE Mall Shopper Behavior Study 2015

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About EYE Corp Media

EYE Corp Media is the out-of-home media company that reaches consumers nationwide in local communities where they shop, dine, commute and play.

EYE uses multiple media platforms, from backlit posters and high-definition digital screens to mobile and experiential marketing, to deliver advertising to consumers in malls, commuter stations and bars. With a focus in the top 20 DMAs, EYE helps advertisers target key markets on a national, regional or hyper-local scale and activate consumers where and when they are most receptive to branding and sales messages. Visit us at www.eyecorpmedia.com.

EYE Corp Media Partners with AMI Entertainment to Launch EYE PLAY

Jessica Applewhite

Partnership Builds a Powerful Contemporary Digital Experience At Scale

New York, NY – April 14, 2015 - EYE Corp Media, the out-of-home media company that reaches consumers where they shop, dine, commute and play, has expanded its media portfolio with the introduction of EYE Play, one of the nation’s largest digital place-based networks. Powered by AMI Entertainment Network, a leading entertainment solutions provider   for bars and restaurants, EYE Play leverages digital jukeboxes in over 23,000 bars nationwide.

The EYE Play digital platform engages bar patrons at a mass scale with music and video content, using static ads, full motion video, interactive entertainment, micro-sites and a proprietary mobile app called AMI BarLink. Every month, the network generates more than 27 million paid transactions from users with 2 million coming from the mobile app alone. The ability to track every transaction, capture every touch and monitor mobile activity enables EYE to deliver a rich set of metrics to advertisers and agencies showing user engagement and proof of performance.

When coupled with EYE Corp Media’s offerings inside 300+ of the country’s top shopping malls, advertisers can tap into solutions that target audiences hyper-locally, regionally or nationally with pinpoint accuracy across both traditional and digital out-of-home media. 

“We are excited to work with AMI in leveraging their digital technology to deliver clients scalable and repeatable advertising solutions that are easy to implement,” said Jeff Gunderman, President of EYE Corp Media. Mr. Gunderman is an outspoken leader on the integration of mobile and social technology with out-of-home media, speaking most recently at the DSE 2015 Digital Out-of-Home Strategy Summit. “The capabilities of this digital network of fully connected and touchscreen-enabled displays means advertisers can now target and engage difficult-to-reach audiences in a location and time when they are very receptive to advertising.  I can’t think of a better compliment to our shopping mall and transit networks.”

Mike Maas,  President and CEO of AMI Entertainment Network added, “We have always been at the forefront of cutting-edge digital jukebox and video systems, and EYE Corp Media is the right company with industry leading vision and capacity to leverage at scale our nationwide bar and restaurant network.”

For more information, go to www.eyecorpmedia.com or www.amientertainment.com

EYE Corp Media Increases Mall Media Portfolio with the Addition of Eight Premium U.S. Malls

Jessica Applewhite

Strengthens EYE’s position as the largest U.S. provider of backlit media in premium malls while complementing its digital and specialty media offerings

NEW YORK - April 14, 2015 -  EYE Corp Media, the out-of-home media company that reaches consumers where they shop, dine, commute and play is excited to announce the expansion of their mall portfolio with the addition of advertising rights for eight premium malls in key DMAs in the U.S., beginning July 1, 2015.  The addition of these eight Westfield malls adds further depth to EYE’s roster of the most iconic retail environments, adding Century City Mall and MainPlace Mall in the Los Angeles DMA, Old Orchard Mall, Hawthorn Mall, and Fox Valley Mall in the Chicago DMA, Brandon Mall and Citrus Park Mall in the Tampa DMA, and Galleria at Roseville Mall in the Sacramento DMA to the 300+ malls they currently manage.

The addition of these malls further strengthens EYE’s position as the largest provider of backlit media in malls across the country. 

“We are thrilled to expand our footprint to give advertisers access to premium malls in key markets in the top DMAs,” said Jeff Gunderman, President of EYE Corp Media. “With this new inventory, we provide even more premium advertising opportunities for advertisers to reach consumers in the place they come to buy.”

The enlarged portfolio brings the impressive EYE media footprint to 300+ malls across 42 states, including over 50% in the top 20 DMAs.

EYE Corp Media is committed to accountability and understanding shoppers, and has a proven record in audience research, which provides expertise to help advertisers effectively target consumers. Third-party research indicates that 91% of consumers see EYE ads in any given mall and new research by EYE shows the average shopper spending nearly 3 hours in the mall-- furthering the likelihood of them seeing ads.   

Source: VerifEYE with Millward Brown, 2011; EYE Mall Shopper Behavior Study, 2015

 # # #

 About EYE Corp Media

EYE Corp Media is the out-of-home media company that reaches consumers nationwide in local communities where they shop, dine, commute and play. 

 EYE uses multiple media platforms, from backlit posters and high-definition digital screens to mobile and experiential marketing, to deliver advertising to consumers in malls, commuter stations and bars. With a focus in the top 20 DMAs, EYE helps advertisers target key markets on a national, regional or hyper-local scale and activate consumers where and when they are most receptive to branding and sales messages. Visit us at www.eyecorpmedia.com.

EYE Corp Media Expands Its Digital Network Offering

Jessica Applewhite

NEW YORK – October 9, 2014 – EYE Corp Media, the largest 3rd party mall media operator in the United States, and StopTips, a rapidly-growing digital transit media company, are pleased to announce a strategic advertising partnership. EYE will now provide exclusive ad sales representation for StopTips’ high-impact digital screens across key commuter routes in the New York DMA, most notably along the New Haven Metro-North line and its Danbury branch. The partnership forms a premier digital place-based media network that reaches affluent on-the-go consumers both commuting to and from work on weekdays, and shopping at their local mall on weekends.

Because of its extensive knowledge of local markets and considerable experience working with top national advertisers in key categories like entertainment, consumer electronics, retail and personal finance categories, EYE Corp Media is well-suited to tailor integrated packages that benefit consumers and meet client needs.  Major clients include Universal Pictures, AT&T, Capital One and The Gap.  The partnership provides EYE with the opportunity to meet the increasing demand for more premium branded inventory from advertisers in the region.

"EYE mall media reaches 40% of the NY DMA so it was only natural for us to expand our digital footprint in this coveted market," said Jeff Gunderman, President of EYE Corp Media and chairman of the DPAA (Digital Place-Based Advertising Association) Mobile Integration Committee. "We know that in a typical week, most employed commuters shop both after work and on weekends during their leisure time. StopTips is a perfect complement to EYE's media, and it will strengthen our offerings to advertisers seeking to reach consumers along the path to purchase."

Strategically positioned in station houses and local establishments that generate foot traffic of 468 thousand+ monthly, StopTips screens are in direct line of sight of commuters eager for departure and track information. StopTips has been experiencing tremendous growth, with plans to expand its reach throughout the NY DMA.

“We’re experts at providing hyper-local relevance to daily commuters in every market we serve. Adding EYE’s blue chip roster of national advertisers will give these brands the chance to efficiently reach a highly valuable audience,” commented Charles Marrelli, Chief Commercial Officer of StopTips.

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About StopTips

StopTips delivers a combination of up-to-the-minute train schedules, local news, weather, relevant advertising, and other vital information to Metro-North commuters through 28 digital screens located in major train hubs and local establishments throughout New York and Connecticut. A proud recipient of the 2012 Connecticut Quality Improvement Award, StopTips is a privately-owned LLC with headquarters in Westport, Connecticut. Visit us at www.stoptips.com.

Press Contact

Carrie Fitzmaurice Daly
646-871-4419
carriefitzmauricedaly@eyecorpmedia.com 

Mall Ad Campaign by EYE Corp Media Drives Retail Traffic and Brand Awareness for Joe's Jeans

Jessica Applewhite

NEW YORK – September 29, 2014 – Joe’s Jeans boutique located in Santa Monica Place, Los Angeles, California generated a year-over-year store traffic lift of nearly 20 percent since the installation of a campaign with EYE Corp Media, the leading mall media solutions provider with a presence in some of America’s most iconic retail environments. Joe’s® believes one of the primary drivers of foot traffic is the strategically positioned ads in the mall that use eye-catching backlit panels.

“The outcome of the Joe’s Jeans campaign tells us there is tremendous opportunity for retailers to reach consumers at precisely the time and place where they are most receptive to engaging with brands,” said Jeff Gunderman, President of EYE Corp Media. Mr. Gunderman continued, “Mall advertising serves exactly this purpose.”

 "We are thrilled with the results of the ad campaign after working with EYE,” said Marc Crossman, CEO of Joe’s Jeans. Mr. Crossman continued, “Because of the incredible amount of on-site brand awareness and lift in traffic, we made the strategic decision to expand our commitment to EYE in 2014.”  

 Additional examples of advertisers that have achieved success with EYE campaigns include Armani A|X, Bath and Body Works, Popchips and Universal Studios.

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ABOUT JOE’S JEANS INC.

Joe's® is a casual chic lifestyle brand offering a unique interpretation on classic, modernized wardrobe staples encompassing a versatile range of timeless styles from premium denim and handcrafted collection pieces to contemporary accessories and footwear. With over a decade in fashion, Joe's® has remained true to their DNA throughout their expansion, embracing fashion innovation in the creation of a full faceted line for Men, Women and Kids. Joe’s® products are available coast to coast in the USA and internationally throughout Europe, Asia, Canada, Latin America and the Middle East.

 

EYE Corp Media Moves to Ayuda Media Systems Splash™ Digital Signage Software

Jessica Applewhite

NEW YORK - July 30, 2014 - EYE Corp Media, the largest 3rd party mall media operator in the United States, announced today that it has converted to Ayuda’s Splash™ Digital Signage Software to power its digital place-based network in top shopping properties across the country.

The shift, completed in June, enhances EYE’s digital network for the growing demand of day-parting and day-of-week scheduling, sponsorship opportunities for time and weather as well as mobile and social media connectivity. To support evolving industry standards, EYE's digital network ads are now 8-seconds in length, and accept full motion and flash animation as well as static ads.  Additionally, as advertisers create more customized content for digital place-based screens, the platform will enable use of more dynamic video content.

“We made the decision to move to Ayuda’s Splash™ digital signage software both for the dynamic features as well as the integration to our inventory management system," said Jeff Gunderman, President of EYE Corp Media and chairman of the DPAA (Digital Place-Based Advertising Assocation) Technology Committee. “We’re confident in Ayuda’s capabilities to further develop our digital network providing a more effective platform for our advertisers and enhanced experience for shoppers.” 

EYE Corp Media reaches over 76 million unique consumers across the country with heavy presence in the top DMAs through both digital and backlit media in many of the country’s most iconic shopping malls.  EYE reaches consumers where they shop, dine and play.  With media just feet from point of sale, EYE Corp Media is an effective platform for influencing buying decisions on the path to purchase. 

“Ayuda is excited to be expanding its partnership with EYE," commented Andreas Soupliotis, Ayuda’s CEO& Founder. EYE has been leveraging Ayuda’s Proof of Performance web app, which represents one component of the overall Ayuda Platform, for several years to provide interactive real-time accountability to their advertisers. Converting the network operations and scheduling of their digital campaigns to Ayuda’s Platform, is, I believe, a testament to Ayuda and EYE’s shared vision of providing EYE’s customers with a truly dynamic, reliable, and flexible media network. We look forward to helping Eye unlock even more creative offerings to their clients by leveraging the power of the Ayuda Platform."

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About Ayuda Media Systems

Ayuda Media Systems (“Ayuda”) has been providing the D/OOH industry with the world’s most sophisticated media management platform for over    10 years. As the developers of the Ayuda Platform   (which notably includes Juice™, Splash™, BMS™, Zest™, Rewind™, Cerebro™, and Alto™), Ayuda’s products have invoiced over two billion dollars in OOH billing and provided media management functions for more than 1.2 million advertising faces globally. The Ayuda Platform is cloud-based, and includes functionality for D/OOH networks such as avails and proposal generation, invoicing, lease payouts, financial reporting, inventory management, scheduling, content management, mapping, network monitoring, business intelligence, a free software player, real-time annotated proof of play, and the world’s only D/OOH vendor focused CRM. Ayuda was founded in 2003 by ex-Microsoft employees with the mission of empowering the D/OOH industry with state-of-the-art tools that make D/OOH easier to manage and buy. In November 2012, Microsoft presented Ayuda’s Splash™ product with the highly coveted Windows Azure Application - Partner of the Year Award for its use of the Microsoft Azure Cloud.