NEW YORK – October 9, 2014 – EYE Corp Media, the largest 3rd party mall media operator in the United States, and StopTips, a rapidly-growing digital transit media company, are pleased to announce a strategic advertising partnership. EYE will now provide exclusive ad sales representation for StopTips’ high-impact digital screens across key commuter routes in the New York DMA, most notably along the New Haven Metro-North line and its Danbury branch. The partnership forms a premier digital place-based media network that reaches affluent on-the-go consumers both commuting to and from work on weekdays, and shopping at their local mall on weekends.
Because of its extensive knowledge of local markets and considerable experience working with top national advertisers in key categories like entertainment, consumer electronics, retail and personal finance categories, EYE Corp Media is well-suited to tailor integrated packages that benefit consumers and meet client needs. Major clients include Universal Pictures, AT&T, Capital One and The Gap. The partnership provides EYE with the opportunity to meet the increasing demand for more premium branded inventory from advertisers in the region.
"EYE mall media reaches 40% of the NY DMA so it was only natural for us to expand our digital footprint in this coveted market," said Jeff Gunderman, President of EYE Corp Media and chairman of the DPAA (Digital Place-Based Advertising Association) Mobile Integration Committee. "We know that in a typical week, most employed commuters shop both after work and on weekends during their leisure time. StopTips is a perfect complement to EYE's media, and it will strengthen our offerings to advertisers seeking to reach consumers along the path to purchase."
Strategically positioned in station houses and local establishments that generate foot traffic of 468 thousand+ monthly, StopTips screens are in direct line of sight of commuters eager for departure and track information. StopTips has been experiencing tremendous growth, with plans to expand its reach throughout the NY DMA.
“We’re experts at providing hyper-local relevance to daily commuters in every market we serve. Adding EYE’s blue chip roster of national advertisers will give these brands the chance to efficiently reach a highly valuable audience,” commented Charles Marrelli, Chief Commercial Officer of StopTips.
StopTips delivers a combination of up-to-the-minute train schedules, local news, weather, relevant advertising, and other vital information to Metro-North commuters through 28 digital screens located in major train hubs and local establishments throughout New York and Connecticut. A proud recipient of the 2012 Connecticut Quality Improvement Award, StopTips is a privately-owned LLC with headquarters in Westport, Connecticut. Visit us at www.stoptips.com.
Carrie Fitzmaurice Daly