Strengthens EYE’s position as the largest U.S. provider of backlit media in premium malls while complementing its digital and specialty media offerings
NEW YORK - April 14, 2015 - EYE Corp Media, the out-of-home media company that reaches consumers where they shop, dine, commute and play is excited to announce the expansion of their mall portfolio with the addition of advertising rights for eight premium malls in key DMAs in the U.S., beginning July 1, 2015. The addition of these eight Westfield malls adds further depth to EYE’s roster of the most iconic retail environments, adding Century City Mall and MainPlace Mall in the Los Angeles DMA, Old Orchard Mall, Hawthorn Mall, and Fox Valley Mall in the Chicago DMA, Brandon Mall and Citrus Park Mall in the Tampa DMA, and Galleria at Roseville Mall in the Sacramento DMA to the 300+ malls they currently manage.
The addition of these malls further strengthens EYE’s position as the largest provider of backlit media in malls across the country.
“We are thrilled to expand our footprint to give advertisers access to premium malls in key markets in the top DMAs,” said Jeff Gunderman, President of EYE Corp Media. “With this new inventory, we provide even more premium advertising opportunities for advertisers to reach consumers in the place they come to buy.”
The enlarged portfolio brings the impressive EYE media footprint to 300+ malls across 42 states, including over 50% in the top 20 DMAs.
EYE Corp Media is committed to accountability and understanding shoppers, and has a proven record in audience research, which provides expertise to help advertisers effectively target consumers. Third-party research indicates that 91% of consumers see EYE ads in any given mall and new research by EYE shows the average shopper spending nearly 3 hours in the mall-- furthering the likelihood of them seeing ads.
Source: VerifEYE with Millward Brown, 2011; EYE Mall Shopper Behavior Study, 2015
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About EYE Corp Media
EYE Corp Media is the out-of-home media company that reaches consumers nationwide in local communities where they shop, dine, commute and play.
EYE uses multiple media platforms, from backlit posters and high-definition digital screens to mobile and experiential marketing, to deliver advertising to consumers in malls, commuter stations and bars. With a focus in the top 20 DMAs, EYE helps advertisers target key markets on a national, regional or hyper-local scale and activate consumers where and when they are most receptive to branding and sales messages. Visit us at www.eyecorpmedia.com.