NEW YORK – September 29, 2014 – Joe’s Jeans boutique located in Santa Monica Place, Los Angeles, California generated a year-over-year store traffic lift of nearly 20 percent since the installation of a campaign with EYE Corp Media, the leading mall media solutions provider with a presence in some of America’s most iconic retail environments. Joe’s® believes one of the primary drivers of foot traffic is the strategically positioned ads in the mall that use eye-catching backlit panels.
“The outcome of the Joe’s Jeans campaign tells us there is tremendous opportunity for retailers to reach consumers at precisely the time and place where they are most receptive to engaging with brands,” said Jeff Gunderman, President of EYE Corp Media. Mr. Gunderman continued, “Mall advertising serves exactly this purpose.”
"We are thrilled with the results of the ad campaign after working with EYE,” said Marc Crossman, CEO of Joe’s Jeans. Mr. Crossman continued, “Because of the incredible amount of on-site brand awareness and lift in traffic, we made the strategic decision to expand our commitment to EYE in 2014.”
Additional examples of advertisers that have achieved success with EYE campaigns include Armani A|X, Bath and Body Works, Popchips and Universal Studios.
ABOUT JOE’S JEANS INC.
Joe's® is a casual chic lifestyle brand offering a unique interpretation on classic, modernized wardrobe staples encompassing a versatile range of timeless styles from premium denim and handcrafted collection pieces to contemporary accessories and footwear. With over a decade in fashion, Joe's® has remained true to their DNA throughout their expansion, embracing fashion innovation in the creation of a full faceted line for Men, Women and Kids. Joe’s® products are available coast to coast in the USA and internationally throughout Europe, Asia, Canada, Latin America and the Middle East.